Privacy is protection for you, the person,” said Pankaj Srivastava, CMO and COO of FigLeaf.
“We don’t believe that privacy is tied to a device, a platform, a browser.
That is why FigLeaf built an innovative solution for consumers who not only want to reclaim their privacy from corporate entities that seek to market to them but also from malicious actors who may do far worse with their data.
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Whether our smartphones, smart homes, or video game consoles are monitoring us - or it is just a psychological phenomenon - consumers have become more worried about privacy and security.īut through a variety of free applications and end-user license agreements, most people unwittingly waive the rights to their data. Many digital consumers have had that same experience: They talk about an item, and soon, they’re inundated with ads and offers for that product - or similar ones. Her husband hopped on his computer, which was in the same room, to search for something unrelated to our conversation, and encountered ads for heavy winter coats. Thanks to rigorous beta testing, FigLeaf will boast a streamlined experience that empowers users to protect themselves from existing and emerging privacy threats.Ī few months ago, I was talking to a friend about her plans to travel to Philadelphia for a wedding, and she mentioned that she needed to buy a new winter jacket. And user data is not only shielded from third parties but from FigLeaf as well, adding yet another layer of security. FigLeaf enables users to selectively share data with trusted entities while blocking the access of others. But FigLeaf aims to change that dynamic with a versatile app that puts privacy back in the hands of digital consumers. In a Nutshell: In an age of hyper-connectivity, privacy comes at a premium - and people often think it is out of their control.
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